Current Website URL
In just a minute or so, could you talk about what you do? What kinds of products/services do you offer?
VISITOR MODEL: How would you describe your ideal client? (geographically, demographics)
VALUE PROPOSITION: What differentiates you from your competitors?
MARKETING: How are you currently acquiring new clients?
What are you looking for in a new website?
Were there any inspiration sites that you've picked out?
How did you hear about us?
TIMELINE: When are you hoping to launch the website?
INVESTMENT: Have you discussed what you are able to invest in the project?
DECISION MAKER: Is there anyone else we should include on future calls and who will be making decisions on the web project?
Above and beyond what you mentioned, do you have any additional concerns about the web project?
HOT BUTTONS - Important Notes for Proposal
LOGINS/INTEGRATIONS: Are there any critical links or third party systems integrated into your existing site?
E-COMMERCE: Do you have an existing shopping cart or looking to add a shopping cart to your site?
FINANCIAL: Do you currently or do you plan to process financial transactions on the site?
FORMS: Beyond the standard contact forms, will you require custom multiple-field submission forms?
PASSWORD PROTECTION: Do you need a password-protected area on the website?
Is there anything else related to functionality of the website that we should discuss with a developer?